The World’s Most Comprehensive Live Modern Airline Retailing Application Has Been Launched
Hitit and Pegasus Airlines have achieved a significant milestone in modern airline retailing. Thanks to Hitit Oxygen, the world’s most comprehensive solution platform in airline retailing, Pegasus now offers ancillary travel products that enhance the passenger experience through indirect sales channels as well. This partnership between Hitit and Pegasus enriches the passenger journey and inspires the digital transformation of the global aviation industry.
Hitit, a global technology provider in aviation and travel software, and Pegasus Airlines, one of Turkey’s leading carriers aiming to be among the top three airlines globally in technology adoption, have set an important global success story in modern airline retailing. The two companies are sharing this transformation process as a sector example through a joint case study on Hitit Oxygen, the world’s largest live Modern Airline Retailing platform.
Low profit margins in the airline industry make diversifying revenue streams a critical priority. At this point, going beyond traditional ancillary services and offering travel products that enrich the passenger experience not only through the airline’s own channels but also via all other sales channels becomes highly significant. Hitit Oxygen, developed to lead this transformation recognized as the most important technological advancement in the global aviation industry, has been implemented first with Pegasus.
At the heart of this transformation is the Hitit Oxygen Offer and Order Management System, developed based on IATA’s NDC (New Distribution Capability) and ONE Order standards. Implemented with Pegasus, Hitit Oxygen is now the world’s largest live Modern Airline Retailing application.
Over 12 Million Passenger Transactions by End of 2026
Through Hitit Oxygen, Pegasus can now provide flexible and personalized offers to passengers coming through indirect sales channels while increasing ancillary revenue and simplifying operational processes. The system, already in active use, is expected to handle over 12 million passengers by the end of next year.
This transformation, playing a critical role in Pegasus’s digitalization strategy, has created a success story that sets an example for both airlines and technology providers. The joint case study by Hitit and Pegasus details the benefits of modern airline retailing for passengers and the new business models it introduces to the sector.
Nevra Onursal Karaağaç, CEO of Hitit, commented on the collaboration: “The aviation sector is undergoing a major transformation amid low profit margins and intense competition. Hitit Oxygen, implemented with Pegasus, not only provides operational efficiency but also enables passengers to enjoy a much more personalized and seamless experience. We are proud to contribute to shaping the future of modern airline retailing with this joint success story.”
Güliz Öztürk, CEO of Pegasus Airlines, emphasized that digitalization is central to offering passengers a seamless and enriched experience from pre-flight to post-flight. “With the implementation of Hitit Oxygen, Pegasus can now fully integrate ancillary travel products with flight tickets through indirect sales channels, thanks to adaptation to IATA’s latest digital standard OOMS. This innovation allows passengers to experience a unified and enhanced journey across all sales channels, from before the flight until after landing.”
The joint work of Hitit and Pegasus also serves as an encouraging example of partnership for other airlines planning to embark on their digital transformation journey.
Aero Haber X-Twitter you can follow his account. Follow
