International brand valuation consultancy Brand Finance has published its 2025 “TURKEY100 – Turkey’s Most Valuable Brands” report. As in the previous seven years, Turkish Airlines (THY) has once again topped the list.
Turkey’s national flag carrier increased its brand value by 14% compared to the previous year, reaching $2.27 billion. With this achievement, Turkish Airlines has successfully maintained its title as Turkey’s most valuable brand for the eighth consecutive year.
A Statement of Pride from THY
Commenting on the news, Prof. Dr. Ahmet Bolat, Chairman of the Board and Executive Committee of Turkish Airlines, said:
“We are proud to have been named Turkey’s ‘Most Valuable Brand’ for the eighth consecutive time. This honour reminds us that carrying our flag in the skies comes with responsibilities that go beyond aviation. It continues to motivate the entire Turkish Airlines family to strive for even greater achievements. We will keep increasing our contribution to our country, our economy, employment, and all the sectors we support.”
Brand Finance: A Global Authority in Brand Valuation
Headquartered in London, Brand Finance is an independent brand valuation and consultancy firm operating since 1996. The organisation bridges the gap between marketing and finance by analysing over 5,000 global brands annually and publishing industry- and country-specific reports.
