Turkish Airlines (THY) has continued its strong growth in the Italian market in 2024, achieving a 6% increase in the number of passengers carried from Italy. Having transported over 2.1 million Italian passengers last year, the airline is gaining further momentum, solidifying its position in one of Europe’s most dynamic markets.
Istanbul: A Favourite Destination for Italian Travellers
Istanbul remains the most popular destination for Italian passengers. In 2024, 19% of outbound travellers from Italy chose Istanbul as their final destination, marking a 5.4% increase compared to the previous year. Additionally, the number of passengers transiting through Istanbul to other destinations recorded a 7% rise.
Exclusive Services for Transit Passengers: Free Accommodation and City Tours
Turkish Airlines enhances the travel experience of its transit passengers with its Stopover in Istanbul and TourIstanbul services.
- Stopover in Istanbul Programme: Complimentary overnight accommodation for passengers with a layover of 20 hours or more.
- TourIstanbul Programme: Free guided Istanbul tours for passengers with a layover of 6 to 24 hours.
Kayseri, İzmir, and Ankara on the Rise
In 2024, Kayseri, İzmir, and Ankara emerged as the top choices for Italian tourists visiting Türkiye, replacing last year’s favourite, Antalya. These cities have become major attractions due to their rich cultural and historical heritage.
Popular International Destinations Worldwide
Italian travellers are not only choosing Türkiye but also exploring further afield. Long-haul destinations such as Manila (Philippines), Malé (Maldives), and Tashkent (Uzbekistan) have gained popularity among Italian passengers within Turkish Airlines’ extensive network.
9% Increase in Pet Travel
In 2024, Turkish Airlines recorded a 9% increase in the number of passengers travelling with pets. With safe cabin and baggage compartment transport options, along with comfort-oriented services, the airline remains a preferred choice for pet owners.
Turkish Airlines’ Strong Presence in Italy
Turkish Airlines currently operates flights from nine Italian cities:
Bari, Bologna, Catania, Milan, Naples, Palermo, Rome, Turin, and Venice.
Having started its Italian operations with the Istanbul-Rome route in 1959, THY continues to expand its presence with increasing flight frequencies every year.
Future Vision: More Seats, Stronger Connections in 2025
Turkish Airlines aims to increase seat capacity and flight frequencies in the Italian market in 2025. By enhancing its connectivity via Istanbul, the airline plans to offer seamless and comfortable travel between Italy and its global network of 352 destinations.
Harun Baştürk, Senior Vice President of Sales at Turkish Airlines, summarised the airline’s strategic vision for Italy:
“We are committed to strengthening the connections between Italy and our global network, increasing our flight frequency, and providing our passengers with superior service.”
