Turkish Airlines' New LCC Strategy: The Rise of AJet
Turkish Airlines' New LCC Strategy: The Rise of AJet
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Turkish Airlines’ New LCC Strategy: The Rise of AJet

AJet plays a pivotal role in Turkish Airlines’ growth strategy. Explore its 2033 goals, fleet plans, and international expansion strategies in our report.

In line with its growth objectives in the aviation industry, Turkish Airlines (THY) has taken a significant step by launching its low-cost carrier (LCC) subsidiary, AJet. Aiming to expand its fleet to over 800 aircraft by 2033, THY places great importance on investments like AJet. The airline is steadily increasing its influence in the European and Middle Eastern markets.

AJet: Transforming from AnadoluJet to a Global LCC

Originally established in 2008 to focus on domestic flights, AnadoluJet has grown under Turkish Airlines’ low-cost carrier model and was rebranded as the independent AJet in 2023. The new airline operates an extensive network of routes from its hubs at Istanbul Sabiha Gökçen (SAW) and Ankara Esenboğa (ESB). Currently, AJet serves 78 domestic and 101 international routes.

AJet’s growth in international routes is particularly noteworthy. In 2022, 40% of passenger traffic came from international flights, compared to just 6% before the pandemic.

Fleet Expansion Plans for AJet

To support its ambitious growth goals, AJet is rapidly modernizing its fleet. Currently operating a mixed fleet, the airline plans to transition to a fleet composed of 90% next-generation aircraft within the next three years. Turkish Airlines’ order for 150 Airbus A321neo aircraft will play a key role in this transition.

Current Fleet Overview:

Aircraft Type Number in Fleet Average Age
Airbus A320-200 1 14.5 years
Airbus A321neo 14 1.9 years
Boeing 737-800 45 19.1 years
Boeing 737 MAX 8 9 3.8 years

With the introduction of new aircraft, AJet’s fleet will become more fuel-efficient, leading to reduced operational costs.

AJet’s Ancillary Revenue Strategy

As part of its growth strategy, AJet aims to boost ancillary revenues. Initiatives such as in-flight paid WiFi, baggage fees, and food and beverage sales will diversify the airline’s income streams. Additionally, AJet passengers will have access to Turkish Airlines’ lounges at 14 domestic airports.

Goals for 2033: A 200-Aircraft Fleet and 440% Traffic Growth

As part of Turkish Airlines’ 10-year growth plan, AJet is expected to reach a fleet of 200 aircraft by 2033. During this period, international passenger traffic is projected to increase by 440%. AJet’s ultimate goal is to become one of the leading low-cost carriers in Europe, North Africa, the Middle East, and Asia.

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Turkish Airlines’ New LCC Strategy: The Rise of AJet
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