Turkish Airlines (THY) has taken a significant step to boost Turkey’s tourism revenues and contribute to the national economy. Seizing the opportunity presented by EXPO 2025 Osaka, one of the world’s largest events, THY has accelerated its promotional efforts. The company aims to attract tourists with high spending potential to Turkey.
THY Chairman of the Board, Ahmet Bolat, shared the company’s new goals with the public.
2033 Targets: 15 Million Tourists and $45 Billion Revenue
Ahmet Bolat announced that they have identified 11 countries as focal points and plan to attract a total of 15 million tourists from these nations by 2033. It is projected that these tourists will generate $45 billion in revenue for Turkey.
This ambitious goal aims to directly contribute to the national economy by increasing Turkey’s global share in the tourism sector.
The strategies THY is implementing to achieve this target include:
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Organizing intensive promotional campaigns in target countries,
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Highlighting Turkey’s cultural and natural riches,
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Creating special tour packages tailored to tourists’ interests,
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Expanding the transportation network for easier access,
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Enhancing accommodation and service quality.
EXPO 2025 Osaka: A Global Promotion Opportunity
EXPO 2025 Osaka serves as a major showcase for THY. With millions of visitors expected from around the world, the event offers a unique opportunity to promote Turkey’s tourism potential on a global scale.
Through the booths set up at the expo, THY is presenting Turkey’s historical, cultural, and natural treasures, providing potential tourists with detailed information. Emphasizing the significance of these promotional activities, Ahmet Bolat stated:
“This expo is a unique opportunity to showcase Turkey’s tourism potential to the world. As Turkish Airlines, we aim to leverage this opportunity to attract more tourists to our country.”
A New Era in Turkish Tourism
THY’s comprehensive promotional campaign is opening the doors to a new era in Turkish tourism. Achieving the set targets is expected to lead to numerous positive outcomes, such as increased tourism revenues, job growth, accelerated infrastructure investments, and a strengthened international image for Turkey.
With this major strategy focusing on 11 countries, Turkish Airlines is poised to elevate Turkey to a stronger position in global tourism.
