Driven by its vision to become one of the top three airlines globally in the use of technology, Pegasus Airlines has taken a significant step in leading digital transformation and innovation. Through its strategic partnership with the University of California, Berkeley (UC Berkeley), Pegasus is focused on building the aviation experience of the future—starting today.
From Silicon Valley to the Future: Pegasus Innovation Lab x UC Berkeley
The Pegasus Innovation Lab, established in Silicon Valley to steer the company’s innovation agenda, is entering a new phase of transformation through UC Berkeley’s global knowledge and research power. This collaboration aims to develop technology solutions that are data-driven, user-centric, and designed to enhance operational efficiency.
Joint R&D in Artificial Intelligence and Operational Efficiency
As part of the partnership, academics from UC Berkeley’s Haas School of Business will work together with Pegasus’s aviation experts on R&D projects focused on:
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AI-based improvements in operational efficiency
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Data analytics-supported systems for flight safety
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Real-time decision-making and automation technologies
Designing a Seamless Travel Experience with MBA Students
In collaboration with UC Berkeley’s MBA students, the “Seamless Travel Experience” project will focus on end-to-end self-service travel solutions. Pegasus aims to integrate passenger-centred innovations directly into its flight operations through this project in the field of digital aviation.
Innovation Ideathon: Young Minds Solving Industry Challenges
The Innovation Ideathon, to be jointly organised by Pegasus and UC Berkeley, seeks to generate creative solutions to current challenges in aviation. The event will primarily focus on areas such as:
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AI-enhanced guest experience design
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Redesigning digital operational processes
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Sustainability and energy efficiency
AI and Data Training for Pegasus Employees
Custom training programmes developed as part of the collaboration will equip Pegasus employees with deeper knowledge in:
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AI literacy
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Use of data analytics tools
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Data-driven decision-making culture
Sustainable Impact, Long-Term Vision
This strategic partnership between Pegasus and UC Berkeley is more than just an innovation project; it represents a long-term collaboration model aimed at knowledge generation, talent development, and technology exchange. Through this bridge between academia and industry, Pegasus is not only anticipating the future—but also helping to shape it.
About Pegasus
Founded in 1990, Pegasus Airlines adopted the low-cost airline model in 2005 when it became part of ESAS Holding. Since 2018, it has embraced the vision of becoming “Turkey’s Digital Airline”. Operating flights to 151 destinations in 54 countries, Pegasus aims to offer an easy and accessible travel experience supported by digital solutions, a guest-focused service approach, and a young fleet.
