Emirates, the world’s largest operator of First Class seats, has unveiled its brand-new check-in area, “Emirates First,” located in Terminal 3 of Dubai International Airport (DXB). This exclusive facility is designed to offer First Class passengers and Skywards Platinum members a more private, luxurious, and personalised ground service experience.
The elegant space opens with a grand golden entrance, welcoming guests with marble flooring, luxurious leather seating, warm earthy tones, and bronze accents. Reflecting Emirates’ signature aesthetic, the space features iconic Rolex clocks, fresh floral arrangements, and Ghaf tree motifs, symbolising the UAE’s national tree. All digital screens have been removed to enhance the sense of natural calm.
Seated Check-in Experience
Guests can complete their check-in while seated, using iPads provided by Emirates staff. For those preferring traditional counters, bespoke marble and brass check-in desks are available. There are also dedicated fast-track baggage belts for First Class travellers, as well as family-friendly seating and dedicated representatives for groups.
Fast Track and Lounge Access
After check-in, travellers pass through expedited passport control and security, with direct access to any of Emirates’ three First Class Lounges at DXB. These lounges offer à la carte dining, premium wines, spa treatments, children’s play areas, business centres, and concierge-supported shopping.
Expanding the Premium Experience Globally
Emirates First Class passengers enjoy complimentary access to 43 lounges worldwide and chauffeur-driven VIP transfers in many destinations. The airline remains committed to delivering exceptional comfort not only in the air but also on the ground.
Following onboard service enhancements launched in May 2025, Emirates has introduced features such as caviar dishes served in Robert Welch-designed bowls, wine and cheese pairings, story-driven menus, and white-glove service—further enriching its luxury travel offering.
Executive Statement
Adel Al Redha, Emirates’ Chief Operating Officer, said: “Emirates First was designed to offer our customers the highest levels of privacy, comfort, and sophistication. This investment reinforces Emirates’ leadership in the premium travel segment.”
As Emirates continues to raise the bar in premium aviation, the airline is committed to delivering a seamless journey that blends luxury, cultural richness, and efficiency at every touchpoint.
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