Turkish Airlines (THY) has signed an official promotional agreement with travel content creator and former journalist Salahuddin Sumon to enhance its brand awareness in the global market.
The signing ceremony took place at THY’s Dhaka office, with THY’s Dhaka Country Manager Islam Güre and senior airline executives in attendance. Under this agreement, Sumon will share THY’s services, global destinations, and travel experiences with his followers, introducing millions of people to new travel opportunities.
Turkish Content Inspired the Collaboration
In this partnership, Salahuddin Sumon’s content about Turkey played a significant role. His compelling portrayal of Turkey’s unique destinations, cultural richness, and travel experiences with THY caught the attention of THY officials. These powerful contents paved the way for Sumon to join the team as an official brand ambassador.
Salahuddin Sumon: “It’s an Honour to Collaborate with THY”
Speaking at the signing ceremony, Salahuddin Sumon expressed his happiness about working with THY, stating:
“It is a great honour to collaborate with a globally respected airline like Turkish Airlines. Turkey has always been one of my favourite travel destinations. If my content encourages more people to explore Turkey and experience THY’s unique travel offerings, that would be my greatest achievement.”
THY: “A Strategic Move in the International Market”
Turkish Airlines officials highlighted that collaborating with a popular travel content creator is a strategic move to enhance their brand’s reach in the international market. Thanks to Salahuddin Sumon’s engaging storytelling, it is believed that travellers will gain valuable insights and be inspired to experience THY.
This partnership is expected to open new horizons for Bangladeshi travellers, introducing a wider audience to Turkish Airlines’ world-class services.
